A trademark is the name, logo, design, slogan, colors, packaging, or other mark that identifies your brand’s goods or services and shows consumers that they are purchasing from the original, authorized business. It also allows you to protect your reputation and goodwill in the marketplace. Failure to register and enforce your trademarks could mean that another business will be able to use your trademark to confuse consumers and direct them away from your product, costing you revenue and harming your reputation. A skilled trademark attorney can help ensure that your mark is properly registered and protected, so you can focus on growing your business.
While some businesses choose to seek protection only at the state level by registering their trademark with the Illinois Secretary of State, federal registration is required for national rights. An experienced trademark lawyer can guide you through the process, including conducting a thorough search to make sure that your mark is not already being used by another company. They will then file the necessary documents with the USPTO to register your trademark and protect your rights in the market.
Trademark Lawsuits
In addition to registering and defending your trademarks, an experienced trademark attorney can help you take action against infringers of your intellectual property rights. They can help you draft cease and desist letters, negotiate license agreements, or pursue infringement litigation through the court system. They have extensive experience handling cases before the USPTO and at trial, including appeals before the Trademark Trial and Appeals Board.
Our firm provides comprehensive intellectual property counseling for both large and small businesses. Whether you are seeking to register your trademark or prosecuting an enforcement claim, our Chicago-based attorneys can help you protect and grow your brand.
A trademark application requires a detailed description of the mark and its associated goods or services. This information must be clear and concise, and it is important to include specific details to distinguish your mark from similar marks in the marketplace. Including this information will increase the likelihood that your mark will be deemed registerable by the USPTO. It is also critical to identify the rightful owner of the mark and provide accurate descriptions of the goods or services associated with the mark.
Mistakes made when filing a trademark application can lead to delays and costly errors down the line. It is essential to work with an experienced trademark lawyer in Chicago, who can help you avoid common mistakes and ensure that your application is filed correctly.
Finding a Trademark Attorney in Chicago
When you are looking for a trademark attorney in Chicago, make sure that they specialize in this area of law. A skilled trademark attorney will have a deep understanding of the law and how it applies to your situation, which can save you time and money down the road. They can also ensure that you do not miss important deadlines or respond to USPTO actions within the required time frames, which can result in trademark abandonment.